I wrote some months ago about the seeming demise of the Physician’s Formula new makeup line called Organc Wear. After watching the ad campaign “How Green is Your Makeup?” unfold in magazines everywhere, I had eagerly anticipated its arrival in my local Walgreens, and was surprised how quickly the line fizzled, and was pulled, due to “lack of interest”.
Now, I’ll admit, I wasn’t thrilled with the orangey, loose powder bronzers, and I was disappointed that even the lightest tinted moisturizer didn’t match my skin. But guess what, kids?
They’re back, and they’re better. Organic Wear, a green makeup line by Physician’s Formula, is reentering the market place with better product and a price point that leaves plenty of green in your wallet.
The line now features a black mascara (with adorable and recycled packaging) that I’ve worn for two weeks. It’s a solid performer, a workhorse, that can withstand two coats without clumping.
They have three pressed eyeshadow duos, also in recycled (pressed paper) packaging. I like the brown/champagne duo for blue eyes.
They also……drumroll, please…..feature a tinted moisturizer with spf 15 for people with IVORY TO FAIR skin! (previously the lightest shade was Fair to Light) Well, folks, this is a revelation. A premade tinted moisturizer for the truly fair skinned girl. It’s the only one I’ve found so far that really is what it says it is, and I try ALOT of tinted moisturizers. I’ll be equally thrilled when they come out with one for darker tones, but for now I’ll embrace the fact that the green line didn’t get swept under the carpet simply because it didn’t have a succesfful first launch.
The company clearly went back to the drawing board and figured out what was keeping them from performing.
EVERY green makeup line needs a mascara. EVERY green makeup line needs pressed eyeshadows and bronzers.
And now you can buy a great line of green makeup brushes (ECO TOOLS) as well as green makeup (Physician’s Formula Organic Wear) in your local drugstore (or Target). You don’t have to be rich to buy organic. You don’t have to be privledged in order to dodge dodgy ingredients. You just have to be willing to try.
And try again. I’m glad I did.
