Who is that Green Chick?

The Green Makeup Artist is Aimee Valentine, a writer, cartoonist, and former professional makeup artist. She has over 10 years of experience in the cosmetics industry, having represented mainstream as well as alternative lines in L.A., Montreal, Pittsburgh, Charlottesville, and San Francisco. She worked primarily with Bay Area Sustainable Brides.


19 thoughts on “Who is that Green Chick?

  1. Aimee…you are fabulous and infomative. It’s like cooking..all the best ingedients have to come together to make an outstanding unforgetable dish. Going gorgeous & Green means haveing all the knowledge to make smarter makeup choices. Your passion for Green pours over in your words and creates an excitment for those of us reading. I’m catching the Green buzz and I can’t wait to further my reserch.
    🙂 Kimberly

  2. I love reading your blog. Your tone is entertaining and your advice is realistic. I hadn’t thought about going greener before I found your site (or wearing concealer), but I sure am glad I did! Keep up the good detective work and soon we will all be greener and at our prettiest. I appreciate your honest feedback too.

  3. Aimee, I’m just in the beginning stages of going “green” and I was pleased to come across your website. It’s easy enough nowadays to find green makeup, but yours is the first blog dedicated to finding what truly works out there. As my skin goes through its chemical withdrawal, it’s really nice to have you as a natural makeup resource! Kudos!

  4. Hello Aimee,

    I found your blog at random and I have to pay you a big compliment for your honest and in-depth approach to find the most natural skin care and make-up products. Especially, I enjoyed your article about fashion magazines and what they claim “natural” and “organic” – as that’s something which is bugging me, too (first I wrote letters to the editors, then I simply stopped reading those magazines).

    Keep up the good work!


    P.S.: You’re wrong concerning Dr. Hauschka’s concealer shades ;-). They are not embracing the German population. We have many pale girls over here and even the lightest shade is far too dark for them (I speak first-hand, although I love many other Hauschka products and live near the headquarters, the concealer is rather, well… mediocre).

    • Thanks for reading, Nadine! I’m such a Hauschka fan, I hope they get their concealer act together some day–they could easily corner the market if they did!

  5. great idea for a site. do you also deal in cosmetics that are titanium free and bismuth oxy free? i notice that all the natural brands i’ve seen are full of titanium, and apparently that’s very toxic, especially to breathe.

    i am having a hard time finding really natural makeup in san francisco (just went to pharmaca and all their products, including hauschka have black-list ingredients).

    i would love makeup help (not a bride, that was 20 years ago) but need to know about organic lines/toxin free besides parabens.

    thank you so much!

    • Hi Lulie! I’m really glad you brought up the issue of Titanium Dioxide. The Cosmetic Safety Database ranks it somewhere between 1-4 out of 9 levels of toxicity. What pushes this ingredient forward on the scale is INHALATION, (not absorption through the skin–titanium has a low absorption rate) which occurs especially when using products containing nano-particles, something to watch out for if you’re a mineral makeup or loose powder user, anyway. Titanium and Zinc have long been the “go to” physical sunscreen agents for natural cosmetic lines who don’t want to use chemical sunscreens such as Avobenzone, Octocrylene, Oxybenzone, PABAs, and Padimate-O. Is Zinc any better? According to the CSD, non-nano Zinc gets a 1-6 rating, while nano Zinc gets 2-10!

      We know this much: We want to stay away from nano particles (I have clients who also find Bismuth Oxychloride irritates their skin, while CSD gives it only a 1)
      and yet we still HAVE to protect our skin from harmful UVA/UVB rays; So can we find a way to do this as safely as possible? I’d recommend using liquid or creme sunscreen products, or my all-time favorite product, “The Tinted Moisturizer”. It’s got skin care, sun care, and a light glow in one product. 100% Pure’s tinted moisturizer is great for you since for it’s fruit based, rather than mineral based, but you’ll still have the physical sunscreen. Personally, I think the risk of skin cancer probably outweighs the risk of inhalation or absorption on this one. Here’s the ingredient list: Pigments of Peach, Apricot, Carrot, Pomegranate, Goji Berry and Tomato, White Tea, Cucumber Juice, Aloe Juice, Acai and Pomegranate Oil, Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), Chamomile and Lavender wax, extracts of Rosemary, Oregano, Thyme, Grapefruit Seed, Goldenseal and Cinnamon, Lavender Essential Oil. SUNSCREEN ACTIVE INGREDIENTS: 15% Titanium Dioxide and 10% Zinc Oxide

      To avoid titanium altogether, you might steer clear of mineral lines, and stay within “color” categories. Titanium will usually be found in foundations and powders (Titanium and Zinc are also used as lightening agents.) To even out your skin tone, you might be able to use a clean liquid concealer and mix it with a bit of moisturizer to make your own titanium free tinted moisturizer/foundation. I’ll do some more investigating on this front. Thanks for the nudge!

  6. This was a great find. I have been looking for advice rather than advertising as I try to “green” up my make-up. I have rosacea and am fair skinned but with considerable sun damage. I have been struggling to find a good green make-up that covers the redness. It is a lot easier to find back in the world of chemicals. The tinted moisturizers look wonderful on my skin for about two minutes and the red comes charging through along with a very oily look by the end of day. I am going to look for an aloe based primer as discussed in your blog and I might even try the green magic powder. This is a really wonderful site.

    • Thanks for reading, Laurie! It’s great to have several options for rosacea; also keep in mind that yellow-based tinted moisturizers, foundations, or pressed powders are also “anti-redness” helpers, and good to have handy. (For those times you need to touch up your makeup on the go, and don’t want to whip green powder out of your purse:) Ha!

  7. Thanks, Aimee, for a fantastic makeup lesson! I learned so much about applying makeup, choosing the correct colors for my complexion, and of course… drumroll… fantastic green cosmetics! I have had so much fun with the new information, and the new look! So thrilled you were able to fit me into your schedule during my visit to San Francisco! Thanks again!

  8. HI there aimee – since discovering your site, i’ve also discovered a fantastic site that we all should know about! they scientifically test cosmetics and give them a “hazard rating.”

    check out how your favorite makeups rate!


    it is sponsored by EWG – environmental working group, a very reputable org.

    • Thanks Lulie, you’re right– it’s a GREAT resource, also known as “skin deep”, where readers can look up ingredients and even entire cosmetic lines to learn their toxicity ratings. I often reference the “skin deep” rating in the green makeup reviews, and there’s a link to it on the site, but I agree with you–we need a BIG link. It’s too important to miss!

  9. Hi Aimee,

    I’m also a makeup artist/writer and I’m currently turning my kit into a greenhouse. I was blessed to find your blog and I look forward to your next post. You are hysterically funny and brilliant. Who said makeup artists couldn’t be brainiacs too?

    Best Wishes,


  10. Hi Aimee. I love reading your blog and reviews. I am curious to know what you think of the ingredient Japanese Honeysuckle Extract? I know that 100% Pure uses it and I know there is controversy around it. I also wonder what you think of Potassium Sorbate as a preservative?

    BTW, I bought a pressed powder as a translucent powder called Living Nature Luminous Powder that I quite like. I am on the lookout for a good concealer for my dark circles (read your blog on that) and a really great, lengthening and thickening mascara. Oh, do you have an opinion on the Lavanila line? The only thing that I am not crazy about in their line is that they use bio-identical essential oils which I believe are not suppose to be good for you.

    • Marcie,
      The JHE blog started out here last night, in the comments section, simply as a response to your question…and then it became unwieldy:)
      So THANK YOU for the question! I do plan to do another blog on preservatives, in general, and I think the JHE debate is a great intro to that.

      I was talking to a friend of mine last night about bio-identical compounds, and we marveled about how scientific opinion has changed in the past few years on this front. I think that’s probably another blog. Fragrance is something we will always want, we’re girls, at the end of the day, however crunchy we may be– we want to smell good. Which means that deodorant is always going to be a question that has to be answered as well. Lavanila was the first company that made me believe that ‘natural’ deodorant could work. But, like everything else, each ingredient is subject to further inspection….

      You Canadians ask good questions. Thank you.

  11. Thanks very much. I have a company that makes natural baby skin care products and I work very hard at trying to make the cleanest products I can. I grapple with some issues though because there is such limited information so I do my best to choose carefully based on what we know today. So as I ponder future products, I am FOREVER researching and reading to see what studies or new info there may be. I look forward to seeing your upcoming blog on preservatives.

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